- Primacy and recency – we tend to have better recall of the first things we encounter, and the last
- Structure – we tend to be able to retain things better when they are part of a structure we understand
- Emotion – things which makes some sort of emotional connection with us tend to be remembered better
- Von Restorff effect – things that surprise us or seem out of context are often easily recalled
- Put the messages you want people to take away with them right at the start of your presentation, and repeat them again at the end
- Connect those messages together in a structure which makes sense to your audience, make it easy for them to see how they fit together and link into their own situation
- Where possible, make an emotional connection between your key messages and their thinking – humour is often a good way to do this
- Try and find a way to make your key messages stand out – do not be afraid to surprise people (in a relevant manner) – perhaps using, props, pictures, or activities
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