- Collecting or recollecting – understanding the current situation in terms of the need, how it is currently fulfilled, and any other salient features of the situation
- Constructing possibilities – considering a range of alternative explanations or ideas – this is a creative step about opening up perspectives on what might be possible
- Critiquing what has emerged – sifting out the valuable possibilities from those that are flawed in some way
- Configuring a way forward – pulling the preferred ideas together into some sort of rationale, or strategy for moving forward – perhaps a critique, or a plan, or a solution
- Committing – making a decision to invest (sacrifice) what is needed to take things to the next step.
- Simple brainstorming would be getting as many answers as possible to a question like: In how many ways could ‘we’ increase ‘the use of’ web-based meetings
- Structured brainstorming could break the phrase ‘the use of’ down into a number of similar questions such as: ‘people’s desire for’, ‘the availability of tools for’, ‘management support of’, etc.
- Conditioned brainstorming could use a stimulus to help people think of innovative links, such as by replacing ‘we’ with a phrase like: ‘ideas around nature’ or ‘light’ or ‘structures’ etc. TRIZ is an excellent tool to help identify what the most fruitful concepts are likely to be.
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